Digital Marketing
About Course
This Digital Marketing Certification Course transforms you into a complete digital marketer with expertise in top domains like search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Become industry-ready learning the latest tools, working on real-world projects.
Specializations
- Affiliate Marketing
- Social Media Marketing
- SEO Optimization
- Mobile Marketing
- Email Marketing
- Content Marketing
- Video Marketing
- Web Analytics
Course Content
Syllabus
- What is digital marketing?
- Why are people going online?
- Benefits of digital marketing
- What does digital Marketing consist of?
- Digital Marketing Measurement
- Global Impact of Digital Marketing
- What are Search Engines
- Different Search Engines
- How Does Google work
- What is SERP (Search Engine Result Page)
- Categorization of SERP
- 4 Steps to Organic Search Excellence
- Keyword Research
- Titles
- Descriptions
- Alt Text
- Anchor Text
- Internal Linking
- Cross Linking
- External link
- Sitemap.xml
- Robots.txt
- Google Analytics
- Google Search Console
- SEM Rush
- Woorank
- SEO Profile
- Raven tools
- Screaming frog
- What are links
- Types of links
- What is backlink
- Link Building
- Type of link building
- Do's and Don'ts Link Building
- Link Building strategies
- Directory Submission
- Classified Submission
- Social Bookmarking
- Local places listing
- Digital Asset Optimization
- Types of Digital Assets
- Digital Asset Optimization Strategy
- Online Reputation Management
- SEO Audit Methodology
- Search Engine Marketing Overview
- Understanding Google search
- Overview of Google AdWords, Microsoft AdCenter and Yahoo Search Marketing
- Pay per click overview
- Strategizing PPC Campaigns
- Setting Objectives, Goals & Expectations
- Actionable metrics for performance measurements
- Formulating account structure
- Effective segmentation of keywords
- Usage of multiple match types
- Non-overlapping Ad Groups
- Market Analysis
- Understanding industry key-drivers
- Competitive Analysis
- Organizational positioning
- Targeting
- Adwriting techniques
- Compelling ads that increase click-through-rate's (CTR) lower costs
- Understanding, Analyzing & Improving-Relevance & Quality score
- Improve conversion rates, targeted ads & relevant landing pages
- Ad preview tool
- Best practices like using features such as reviews, 1+ button etc.
- Campaign Management
- Overview of the tools
- Understanding advance functionality
- Bid Management
- Understand bidding strategy
- Manual vs Automated bid management
- Different bid management features like CPA bidding, position preferences etc.
- Landing Pages
- Importance of UI/UX design
- Call-to-action
- Performance Tracking
- Set campaign objectives and goals
- Define Performance Metrics
- Monitor PPC activity with Google Analytics
- User Behavior
- Understand & connect with the user
- Benefit from search behavior of prospective customer
- Reporting & Analysis
- Integrate PPC account with Google Analytics
- Understanding reports and define the future plan of action
- Re-marketing
- Mobile Advertising
- Display & Video Formats
- Optimize the display network campaigns
- Track & measure views through conversion
- Why care about social media
- Understanding Facebook
- Content Algorithm
- Page demo
- Twitter Marketing
- Twitter Do's & Don'ts
- LinkedIn marketing
- Personal profile
- Company page
- Facebook Advertising
- Facebook targeting
- Boost post
- Promote your page
- Reach people near your business
- Increase brand awareness
- Facebook pixel
- Send people to your website
- Get Installs of your app
- Raise attendance to your event
- Get video views
- Collect lands for your business
- Facebook conversion pixel
- Increase conversions of your website
- Increase engagement of your app
- Get people to claim your offer
- Promote product catalogue
- Power Editor
- Business Manager account
- Twitter Advertising
- Campaign building
- Types of campaigns
- Campaigns management
- LinkedIn advertising
- ORM in social media
- SEO in social media
Eligibility
Minimum Requirement
Knowledge of HTML & Internet
Exit Profile
- SEO Expert
- Trainer
- DM Manager
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