Digital Marketing Course

Digital Marketing


About Course

This Digital Marketing Certification Course transforms you into a complete digital marketer with expertise in top domains like search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, and email marketing. Become industry-ready learning the latest tools, working on real-world projects.

Specializations
  • Affiliate Marketing
  • Social Media Marketing
  • SEO Optimization
  • Mobile Marketing
  • Email Marketing
  • Content Marketing
  • Video Marketing
  • Web Analytics

Course Content

Syllabus

  • What is digital marketing?
  • Why are people going online?
  • Benefits of digital marketing
  • What does digital Marketing consist of?
  • Digital Marketing Measurement
  • Global Impact of Digital Marketing
  • What are Search Engines
  • Different Search Engines
  • How Does Google work
  • What is SERP (Search Engine Result Page)
  • Categorization of SERP
  • 4 Steps to Organic Search Excellence
  • Keyword Research
  • Titles
  • Descriptions
  • Alt Text
  • Anchor Text
  • Internal Linking
  • Cross Linking
  • External link
  • Sitemap.xml
  • Robots.txt
  • Google Analytics
  • Google Search Console
  • SEM Rush
  • Woorank
  • SEO Profile
  • Raven tools
  • Screaming frog
  • What are links
  • Types of links
  • What is backlink
  • Link Building
  • Type of link building
  • Do's and Don'ts Link Building
  • Link Building strategies
  • Directory Submission
  • Classified Submission
  • Social Bookmarking
  • Local places listing
  • Digital Asset Optimization
  • Types of Digital Assets
  • Digital Asset Optimization Strategy
  • Online Reputation Management
  • SEO Audit Methodology
  • Search Engine Marketing Overview
  • Understanding Google search
  • Overview of Google AdWords, Microsoft AdCenter and Yahoo Search Marketing
  • Pay per click overview
  • Strategizing PPC Campaigns
  • Setting Objectives, Goals & Expectations
  • Actionable metrics for performance measurements
  • Formulating account structure
  • Effective segmentation of keywords
  • Usage of multiple match types
  • Non-overlapping Ad Groups
  • Market Analysis
  • Understanding industry key-drivers
  • Competitive Analysis
  • Organizational positioning
  • Targeting
  • Adwriting techniques
  • Compelling ads that increase click-through-rate's (CTR) lower costs
  • Understanding, Analyzing & Improving-Relevance & Quality score
  • Improve conversion rates, targeted ads & relevant landing pages
  • Ad preview tool
  • Best practices like using features such as reviews, 1+ button etc.
  • Campaign Management
  • Overview of the tools
  • Understanding advance functionality
  • Bid Management
  • Understand bidding strategy
  • Manual vs Automated bid management
  • Different bid management features like CPA bidding, position preferences etc.
  • Landing Pages
  • Importance of UI/UX design
  • Call-to-action
  • Performance Tracking
  • Set campaign objectives and goals
  • Define Performance Metrics
  • Monitor PPC activity with Google Analytics
  • User Behavior
  • Understand & connect with the user
  • Benefit from search behavior of prospective customer
  • Reporting & Analysis
  • Integrate PPC account with Google Analytics
  • Understanding reports and define the future plan of action
  • Re-marketing
  • Mobile Advertising
  • Display & Video Formats
  • Optimize the display network campaigns
  • Track & measure views through conversion
  • Why care about social media
  • Understanding Facebook
  • Content Algorithm
  • Page demo
  • Twitter Marketing
  • Twitter Do's & Don'ts
  • LinkedIn marketing
  • Personal profile
  • Company page
  • Facebook Advertising
  • Facebook targeting
  • Boost post
  • Promote your page
  • Reach people near your business
  • Increase brand awareness
  • Facebook pixel
  • Send people to your website
  • Get Installs of your app
  • Raise attendance to your event
  • Get video views
  • Collect lands for your business
  • Facebook conversion pixel
  • Increase conversions of your website
  • Increase engagement of your app
  • Get people to claim your offer
  • Promote product catalogue
  • Power Editor
  • Business Manager account
  • Twitter Advertising
  • Campaign building
  • Types of campaigns
  • Campaigns management
  • LinkedIn advertising
  • ORM in social media
  • SEO in social media

Eligibility

Minimum Requirement

Knowledge of HTML & Internet

Exit Profile
  • SEO Expert
  • Trainer
  • DM Manager
4.7
Based on 42 reviews
5 stars
4 stars
3 stars
2 stars
1 stars

CCC Online Test 2021 CCC Practice Test Hindi Python Programming Tutorials Best Computer Training Institute in Prayagraj (Allahabad) O Level NIELIT Study material and Quiz Bank SSC Railway TET UPTET Question Bank career counselling in allahabad Website development Company in Allahabad