Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones (SMS and MMS), callback, and on-hold mobile ring tones.
Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.
It is the promotion of products or brands with the help of electronic media. Digital Marketing is a sub branch of traditional marketing. It can be online, mobile, TV, Radio or any other kind of media marketing.
The Digital Marketing Syllabus will be as follows…..
|S. No||Topic||Minimum No. of Hours|
|1||Digital Marketing Fundamentals||10 hrs|
|2||Search Engine Optimisation (SEO)||20 hrs|
|3||Search Engine Marketing (SEM)||20 hrs|
|4||Social Media Marketing||10 hrs|
|5||Local Business listing||04 hrs|
|6||Email Marketing||10 hrs|
|7||SMS Marketing||02 hrs|
|8||Affiliate & Voucher Marketing||02 hrs|
|Theory / Lecture Hours:||40 hrs|
|Practical / Tutorial / Lecture Hours:||40 hrs|
|Total Hours:||80 hrs|
The salary for freshers in this field ranges from 15000 to 30000 per month depending on the company and profile.
Google certified professional certificate is a value addition that you can earn as a Digital marketing professional. For that, you will have to attend and pass the GCP exam separately. Out of the three exams, the candidate has to pass at least two to achieve this certificate. The exams for this are administered online by Google.
The modes of teaching can either be classroom training or online (distance learning) training. Most of the digital marketing courses use the online training mode. In such cases, the institutes provide the candidates with books, case studies, presentations, study materials, tutorials, etc.
No, there is no eligibility criteria for this course as such. You can take up this course if you are :
* Sales and Marketing professionals
* Digital Marketers
* IT Professionals
Now apply for a Course..